From startups to global brands, I've helped teams turn complex challenges into thoughtful, inclusive experiences that drive results.
I lead with the belief that the best experiences feel effortless, and the most impactful design starts with listening, empathy, and purpose.
From startups to global brands, I've helped teams turn complex challenges into thoughtful, inclusive experiences that drive results.
I lead with the belief that the best experiences feel effortless, and the most impactful design starts with listening, empathy, and purpose.
From startups to global brands, I've helped teams turn complex challenges into thoughtful, inclusive experiences that drive results results.
I lead with the belief that the best experiences feel effortless, and the most impactful design starts with listening, empathy, and purpose.
Sarah T
Founder of NovaTech
"Working with Michael was a game-changer for our product. His ability to merge strategy with stunning visuals made our platform not only beautiful but incredibly user-friendly"
David Reynolds
CEO of Horizon
"Michael took our vision and transformed it into a seamless digital experience. His attention to detail and design expertise elevated our brand beyond expectations."
James Miller
Founder of EchoWear
"Michael’s branding work gave our startup a distinct identity that truly resonates with our audience. His designs are not only visually compelling but strategically impactful."
Rosyid Qoim
Marketing Director at Planza
"From concept to execution, Michael delivered exceptional design solutions that improved our user engagement. His creativity and professionalism make him a trusted partner."
Emily Foster
Head of Product at VeroBank
"Michael doesn’t just design; he solves problems. His strategic approach and design thinking helped us create an intuitive, high-performing fintech platform."
About me
About me
About me
I’m an Experience Design leader with nearly three decades of experience turning design into a strategic capability. I build and scale high-performing, multidisciplinary teams, establish systems that accelerate delivery, and shape experiences that are clear, inclusive, and measurably effective.
My work spans B2C and B2B environments across UX, UI, interaction design, information architecture, customer experience, research, service design, content design, design systems, and design operations. I’ve worked both client-side and agency-side, partnering closely with product, engineering, marketing, and executive leadership to align design with business outcomes.
People first.
At the core of my approach is a belief that people come first — customers and teams alike. I lead with trust and clarity, creating environments where people can do their best work, collaborate deeply, and build experiences that endure.
Since 2019, I’ve been a member of the InVision Design Leadership Forum, contributing to conversations on the future of design leadership, systems thinking, and organizational impact.
Beyond digital work, I apply the same design principles to behavioural and physical systems. I’m the founder of LumaPet, a smart pet ecosystem designed to bring clarity, calm, and connection to multi-pet households — for which I’ve recently submitted a patent. I also run Naked Grain, a design-led studio focused on restoring and curating mid-century modern and vintage furniture with an emphasis on proportion, material honesty, and longevity.
Outside of work, I’m an animal welfare advocate, hands-on maker, and lifelong learner. I’m continually exploring new tools, mediums, and ways of thinking about experience — whether digital, physical, or somewhere in between.
I am a seasoned Experience Design (XD) leader with a proven history of building high-performing teams and delivering data-driven design that drives impactful outcomes and elevates cohesive customer experience strategies.
I am passionate about designing products and experiences that positively impact millions of customers. My expertise spans B2C and B2B environments across UX/UI, IA, IxD, CX, research, service design, content design, design systems, DesignOps/ResearchOps, marketing, brand, and interface development. I have worked both client and agency side.
People first.
I build and lead teams from the ground up, fostering a culture of trust, inclusion, and creativity. My focus is on empowering people to do their best work — collaborating across disciplines to grow, innovate, and deliver award-winning experiences.
Since 2019, I've been a member of the InVision Design Leadership Forum, collaborating on forward-thinking approaches to design.
Outside of work, I'm committed to animal welfare, enjoy traveling, DIY, interior design, and am an avid gamer.
My journey
About me
LUMAPET
Founder & Design Strategist
04/25 - present
CAPITAL ONE
Head of Experience Design
03/22 - 04/25
GOODFOOD MARKET
Director, Product Design
01/21 - 03/22
CANADIAN TIRE
Sr Consultant, IA/UX/UI (contract)
10/19 - 01/21
ROGERS
Senior Director, Experience Design
05/18 - 10/19
MCCANN CANADA
Vice President, CX & UX
03/16 - 05/18
FCV INTERACTIVE
Vice President, Experience Design
06/13 - 03/16
TANGERINE (ING DIRECT)
Sr Mgr, CX Strategy & UX/Digital
03/11 - 06/13
BMO INVESTORLINE
Sr Mgr, eBusiness & UX Strategy
12/08 - 11/12
SENTRY INVESTMENTS
Team Lead, Digital & UX
2005 - 2008
ARMSTRONG FLUIDS
Senior Comms Specialist, UX/UI
2003 - 2005
CIBC
UX Architect
1998 - 2003
GOODFOOD MARKET
Director, Product Design
01/21 - 03/22
CANADIAN TIRE
Senior Consultant, IA/UX/UI (contract)
10/19 - 01/21
ROGERS COMMUNICATION
Senior Director, Experience Design
05/18 - 10/19
MCCANN CANADA
Vice President, CX Strategy & UX Design
03/16 - 05/18
FCV INTERACTIVE
Vice President, Experience Design
06/13 - 03/16
TANGERINE (FORMERLY ING DIRECT)
Senior Manager, CX Strategy & UX/Digital
03/11 - 06/13
BMO INVESTORLINE
Senior Manager, eBusiness & UX Strategy
12/08 - 11/12
SENTRY INVESTMENTS
Team Lead, Digital & UX
2005 - 2008
ARMSTRONG
Senior Communications Specialist, UX/UI Designer
Senior Comms Specialist, UX/UI Designer
2003 - 2005
CIBC
UX Architect
1998 - 2003